KUALA LUMPUR, June 12: The World Islamic Tourism & Trade Expo (WITEX 2025), scheduled to take place from Aug 22 to 25 at Sunway Resort Hotel, is set to become the premier global platform for innovation in Islamic tourism.
WITEX 2025 Chairman and organiser Malaysia Tourism Agency Association (MATA) President, Dato’ Sri Dr. Khalid Harun said this year’s edition will focus on emerging Travel Technology and Financial Technology (FinTech) solutions tailored to the needs of the Muslim travel market.
“WITEX 2025 will lead the discussion on how Travel Tech and FinTech can redefine not just tourism experiences, but also how Muslims enjoy their tour in a digital age,” he said in a statement on Wednesday.
With the rapid growth of Muslim travel globally, WITEX 2025 will bring together global tourism leaders, tech developers, fintech experts, tour operators, and policymakers in a collaborative effort to shape a more efficient, safe, and digitally driven Islamic travel experience.
The event is expected to draw over 1,000 trade buyers and industry leaders eager to explore next-generation travel and fintech solutions for the Muslim market.
According to the statement, fintech on showcase will include Shariah-compliant e-wallets, blockchain-based travel insurance, cross-border digital transactions, and secure booking systems.
Meanwhile, visitors and delegates can expect a wide array of digital tourism tools on display, including AI-powered crowd management systems, smart visa processing, virtual reality travel previews, real-time customer tracking, and mobile apps for spiritual guidance and itinerary planning.
“We are integrating Islamic values into technological innovation, from ethical e-wallets to AI powered Umrah planning. This is a new frontier for Islamic tourism,” Dr. Khalid added.
WITEX 2025 is backed by major global organisations including the BRICS Tourism Alliance, World Islamic Tourism Council, Global Islamic Tourism Organisation, and ASEAN Federation of Umrah & Hajj, and other sponsors.
For media inquiries, partnership opportunities, and exhibitor registration, contact the WITEX 2025 Secretariat at marketing@witex.my or visit www.witex.my. – TVS
